Swiss Precision, Purpose, and a Different Way to Think About Putting

The golf industry has never been short on putter manufacturers. Every season brings another company promising improved alignment, greater forgiveness, or the latest breakthrough that will help golfers hole more putts. After a while, those promises begin to sound familiar.

That is what makes MyVicto stand apart.

Rather than beginning with a marketing slogan or a race to produce another variation of an existing design, MyVicto started with a simple question: what if some of the accepted principles of putter design deserved to be challenged? That mindset has shaped the company from the very beginning, leading to a brand that approaches putting through engineering, precision, and an unwavering willingness to rethink convention.

I recently had the opportunity to experience that philosophy firsthand during a visit to MyVicto’s headquarters in Switzerland. Alongside touring the company’s workshop and manufacturing facility, I spent time with co-founder Ludovic Melly, saw the production process up close, and put several models into play on the golf course. The visit offered far more than a look at beautifully crafted putters. It provided insight into a company whose identity is rooted in craftsmanship, innovation, and the belief that golfers deserve equipment designed around how they actually play.

For golfers discovering MyVicto for the first time, the curved putter face may immediately catch the eye. Spend a little more time with the brand, however, and it quickly becomes clear that the curve is only one chapter in a much larger story.

A Friendship That Began Long Before Golf

Many golf companies begin with a professional golfer, a club designer, or an entrepreneur looking to enter the equipment market. MyVicto’s story takes a very different path.

Co-founders Ludovic Melly and Jérôme first met as young school friends in Switzerland, years before either had any involvement with golf. In fact, their shared interest at the time was music, not sport. They both played the violin, developing a friendship that would continue long after childhood.

Golf entered the picture later.

During a student exchange in the United States, Melly was introduced to the game by his host family. Returning home to Switzerland, he quickly became immersed in golf, eventually competing with his local junior team while encouraging Jérôme to pick up the game as well. Over the following twenty-five years, the two travelled throughout Europe playing golf together, gradually developing not only a passion for the game but also an appreciation for the equipment that shapes it.

What makes their story particularly interesting is that neither entered the golf industry through a traditional equipment background.

Jérôme built his career as a mechanical engineer, working in one of Switzerland’s highly respected engineering environments. Melly pursued medicine, becoming a cardiac surgeon. On paper, those careers appear worlds apart from golf equipment, yet they would ultimately become one of MyVicto’s greatest strengths.

Both professions demand extraordinary precision. Whether engineering complex mechanical systems or performing delicate heart surgery, accuracy is not simply preferred, it is essential. That same pursuit of precision naturally carried over into their approach to designing golf equipment.

Instead of asking how they could build another putter, they began asking why putters had been designed a certain way in the first place.

Building Something Different Instead of Following the Market

One comment from Melly during our conversation perfectly captures the company’s philosophy.

He explained that he had no interest in creating a product that simply copied what already existed. If MyVicto was going to enter the golf industry, it needed to offer golfers something genuinely different rather than another familiar shape with new paint and fresh marketing language.

That approach set the direction for years of research and development.

The company revisited an idea that had existed decades earlier, the concept of a rounded or curved putter face, and began asking whether modern engineering could refine it into something more effective. Rather than applying an arbitrary curve, the founders experimented extensively with different radii, tangent points, and face geometries, searching for a design that produced measurable improvements while remaining visually appealing at address.

It was far from a quick process.

The project stretched across several years, with roughly one major design iteration completed annually before the COVID-19 pandemic accelerated development. As the world slowed down, Melly and Gerome devoted even more attention to research, prototyping, and testing, allowing the concept to mature into the products golfers see today.

Their goal was never to create something different simply for the sake of standing out.

Instead, they wanted every design decision to answer a practical question.

Does this improve consistency?

Does it help golfers make more putts?

Can it solve a problem traditional putters overlook?

Those questions still shape the company today.

Swiss Craftsmanship That Goes Beyond the Labe

Many golf brands proudly advertise themselves as “Swiss designed” or “Swiss inspired.” MyVicto makes a much stronger claim because every stage of development genuinely happens in Switzerland.

During my visit, I was able to see this commitment firsthand.

The putters are designed, engineered, machined, assembled, and finished in Switzerland rather than relying on overseas manufacturing before final assembly elsewhere. That distinction matters because Swiss manufacturing has built its global reputation on consistency, accuracy, and attention to detail, qualities that naturally align with precision golf equipment.

Yet the story extends beyond manufacturing quality.

One of the most meaningful aspects of MyVicto‘s production process is its partnership with a sheltered workplace that employs people living with physical and psychological disabilities. These employees play an active role throughout production, loading CNC machines, preparing components, cleaning finished heads, and assisting with assembly.

It would be easy for a company to mention this simply as part of a marketing campaign.

That never felt like the case during my visit.

Instead, it came across as an authentic reflection of the founders’ values. Building premium golf equipment and creating meaningful employment opportunities are treated as complementary goals rather than separate initiatives.

For MyVicto, “Swiss Made” represents far more than a stamp on the sole of a putter.

It reflects where the products are built, who builds them, and the standards behind every stage of production.

Premium Without Becoming Exclusive

Swiss manufacturing often carries an expectation of premium pricing, particularly within golf equipment where boutique brands regularly command significant premiums.

MyVicto acknowledges that its putters occupy the premium end of the market, but the company has also been deliberate about remaining accessible to serious golfers.

Rather than positioning itself as an ultra-exclusive luxury manufacturer, the founders describe their goal as producing fully customizable Swiss-made putters at what they consider a more democratic price point. The emphasis is not on creating rarity for its own sake. It is on delivering craftsmanship, personalization, and performance without pushing the product into a category reserved for only a handful of golfers.

That philosophy mirrors much of what defines the company overall.

Every decision seems to return to the same central idea.

Challenge assumptions.

Focus on purpose.

Build products that solve problems.

Don’t simply follow what everyone else is doing.

Rethinking One of Golf’s Most Familiar Clubs

For all the innovation that has taken place in golf equipment over the last few decades, the basic design of a putter has remained remarkably consistent. Companies have experimented with different head shapes, alignment aids, materials and weighting, but the foundation has largely stayed the same.

MyVicto chose to question that foundation.

Rather than asking how they could make another blade or mallet perform slightly better, the founders began looking at why putters had been built the same way for so long. Every design element was examined, not because they wanted to be different for the sake of it, but because they believed there was still room to improve one of the most important clubs in the bag.

That process eventually led to the feature golfers notice first: the curved face.

At first glance it looks subtle. In fact, many golfers may not even notice it until someone points it out. That is intentional. The curve was never designed to be visually dramatic. It exists because MyVicto believes it provides a measurable benefit during the strike, particularly when impact isn’t absolutely perfect.

Instead of treating the face as a flat striking surface, the company spent years experimenting with different radii and tangent points before settling on a design they felt balanced appearance with performance. According to Ludovic Melly, dozens of different versions were produced before arriving at the final geometry, proving that this wasn’t an overnight idea or a marketing exercise. It was the result of years of refinement and testing.

Looking Beyond the Center Strike

Every golfer knows the importance of finding the sweet spot.

Equipment companies regularly talk about moment of inertia, forgiveness and stability on strikes towards the heel or toe. Those conversations almost always focus on what happens horizontally across the face.

MyVicto approached the problem from another direction.

The company believes golfers also miss the center vertically, striking the ball slightly above or below the ideal impact point depending on how the putter returns to the ball. Rather than trying to reinvent forgiveness from heel to toe, the curved face is designed to increase forgiveness on that vertical axis.

It’s a small distinction, but an interesting one.

As Melly explained during our conversation, a traditional flat face can change where the ball is contacted if the putter arrives with the face slightly open or closed. The curved face allows impact to occur slightly higher or lower on the face while maintaining a more consistent strike relative to the golf ball. The goal isn’t to eliminate poor strokes. Instead, it’s to make those small imperfections produce more consistent results.

That philosophy says a lot about MyVicto as a company.

Rather than assuming golfers will execute the perfect stroke every time, the design acknowledges reality. Even elite players miss the exact center under pressure. If equipment can help reduce the penalty for those slight misses, consistency becomes more achievable without changing the golfer’s technique.

Testing an Idea Instead of Assuming It Works

One aspect of the conversation I appreciated was that the discussion rarely relied on broad claims.

Instead, Melly repeatedly returned to testing.

Before launching the brand, MyVicto experimented with golfers of different skill levels before taking the concept into a controlled testing environment using Quintic Ball Roll analysis. Robot testing allowed the company to compare different face geometries while measuring how the ball reacted immediately after impact.

One area that stood out was skid.

Every putt begins with a brief period where the ball slides before transitioning into true forward roll. According to MyVicto’s testing, the curved face shortened that skid phase, allowing the ball to begin rolling sooner than with a conventional flat-faced design. The difference measured only a matter of inches, but on a golf course, small improvements are often exactly where performance gains are found.

The company also observed reduced backspin while promoting slightly more forward roll.

Rather than presenting those findings as revolutionary, Melly used a comparison many golfers could understand.

He likened it to topspin in tennis.

A ball struck with forward rotation tends to hold its intended line more consistently, whereas one carrying unwanted spin can become less predictable. The same principle, he believes, applies to putting. By encouraging the ball into a cleaner roll earlier, golfers may experience more consistent pace control, particularly on longer putts.

Whether every golfer notices those differences immediately will likely depend on their stroke, but it was refreshing to hear the technology explained through engineering and testing rather than exaggerated marketing language.

Putting Is More About Distance Than Direction

Perhaps the most interesting philosophy to emerge from the conversation had very little to do with the putter itself.

It was about putting.

Melly argued that most three-putts aren’t caused by poor reads. They’re caused by poor distance control.

Think about your own rounds.

Most golfers don’t regularly miss the hole by six feet to the left or right. More often, the first putt finishes well short or races several feet beyond the cup, leaving another difficult putt to save par. Improve pace control and many three-putts disappear without changing how you read greens.

That belief influenced almost every decision MyVicto made during development.

The curved face wasn’t created to help golfers start the ball on line.

It wasn’t designed to replace good mechanics.

Instead, it was engineered around one objective: helping golfers produce more repeatable distance.

That distinction feels important because it avoids promising something impossible. The company isn’t claiming its putters magically hole more putts. Rather, the technology is intended to make imperfect strokes behave more consistently, reducing the variation that often turns a good lag putt into a frustrating second attempt.

It’s a subtle difference, but an honest one.

Why the Sole Matters Just As Much

While the curved face naturally attracts most of the attention, another design feature quietly became one of my favourite parts of the putters after spending time with them.

Every MyVicto putter sits completely flat on the ground.

At first that might not sound particularly noteworthy, but once Ludovic explained the reasoning, it made a great deal of sense.

Most golfers choose their target first. Then they place the putter behind the ball before taking their stance.

If the sole sits perfectly flat, the putter naturally stays aimed where it was initially placed. That gives golfers a consistent starting position before they even settle into their setup. If the putter rocks towards the heel or toe, it’s immediately obvious rather than being hidden by a rounded sole.

It’s another example of the company’s tendency to question accepted design practices.

Rather than asking how to improve an existing feature, they first asked why that feature existed at all.

Sometimes the answer justified keeping it.

Sometimes it didn’t.

That willingness to challenge assumptions appears throughout the entire product line and helps explain why MyVicto feels genuinely different without becoming different for the sake of it.

Built Around the Golfer, Not the Production Line

One of the themes that kept resurfacing throughout the conversation was customization.

Most golfers have become accustomed to choosing from a handful of standard options. You might select a different length, pick between a blade or mallet, and perhaps choose a grip if you’re lucky. Beyond that, the product is largely the same one thousands of other golfers receive.

MyVicto takes a different approach.

Every putter begins with the understanding that no two golfers putt exactly alike. The company’s virtual fitting process reflects that philosophy, allowing golfers to submit videos of their stroke before receiving recommendations on everything from head style and shaft configuration to lie angle, head weight and overall specifications. Rather than simply asking golfers what they prefer, the process is designed to understand how they actually move the putter through impact.

That philosophy extends well beyond fitting.

Throughout the conversation, Melly repeatedly described MyVicto as a fully customizable brand. Head shapes, finishes, colours, alignment aids, weight kits, hosel configurations, shaft options, grips and even laser engraving can all be tailored to the individual golfer. The company has also worked with players wanting alternative shaft combinations, custom graphics and unique cosmetic requests, reinforcing the idea that personalization is part of the product rather than an optional extra.

For a smaller manufacturer, that flexibility becomes a real advantage. Decisions can be made around the golfer instead of around production efficiency.

Every Model Has Its Own Purpose

One misconception golfers sometimes have when discovering a boutique putter company is that every head shape simply exists to appeal to different tastes.

That isn’t really the case with MyVicto.

While aesthetics certainly matter, every series has been developed with a purpose.

The aluminium models introduced many golfers to the brand, offering lighter construction, bold colours and the greatest flexibility when it comes to weight distribution and zero torque configurations. Stainless steel models followed for players looking for a more traditional appearance and feel while retaining the same core design principles.

Even the naming convention reflects the company’s roots.

Rather than assigning random letters, each series is named after curved dam walls in Switzerland. It is a subtle nod to the engineering that inspired the company, where structural strength comes not from adding more material, but from using the correct shape. That same thinking carries into the putters themselves, where geometry plays a central role in performance.

One collaboration also stood out during the discussion.

Golfers who remember MLA Putters will recognize the alignment technology that helped the company earn a loyal following years ago. Through a partnership with MyVicto, that alignment concept now appears alongside the company’s curved face and flat sole, combining two distinct approaches to helping golfers aim and start putts more consistently. Rather than replacing what MLA created, MyVicto has integrated it into its own philosophy while continuing to manufacture the putters in Switzerland.

Innovation Doesn’t Stop at the Putter

The company’s willingness to question accepted thinking isn’t limited to putters.

During the conversation, Melly also introduced the MyHole training aid, a deceptively simple practice tool that reflects the same philosophy behind the rest of the product line.

Instead of creating another complicated putting gadget, MyHole focuses on four fundamentals: precision, alignment, speed and slope. By covering different portions of the cup, golfers can practise making the effective target smaller, improve face alignment, work on pace control and better understand how speed changes on breaking putts. The exercises are intentionally straightforward, encouraging golfers to spend more meaningful time practising rather than relying on technology alone.

It reinforces another message that surfaced repeatedly throughout the discussion.

Golfers are often willing to invest heavily in drivers that might be used a dozen times during a round, yet hesitate to spend time or money improving the club they use on nearly every hole. Whether through fitting, practice or equipment, MyVicto believes better putting offers one of the quickest paths to lower scores.

A Different Perspective After Seeing It Firsthand

Before visiting Switzerland, I knew MyVicto primarily through its products.

After spending time with the founders, touring the facility and taking several models onto the golf course, I came away with a much clearer understanding of what separates the company from many others entering the golf equipment space.

It isn’t simply the curved face.

It isn’t the flat sole.

It isn’t even the impressive level of customization.

What stood out most was how every decision seemed connected to a central idea.

Nothing appeared to exist because it looked good in a catalogue or because another manufacturer had already done it. Every design choice was accompanied by an explanation, a question the founders had asked themselves or a problem they believed still deserved a better solution.

That mindset also made the products enjoyable to test.

The putters felt solid without feeling overly harsh. The stainless steel models, particularly the C Series, delivered a sound and feel that inspired confidence on longer putts while maintaining excellent feedback around the greens. The curved face quickly faded into the background during play, becoming something you stopped thinking about after only a few putts. Instead of drawing attention to itself, it simply became part of the overall experience.

Perhaps that is exactly how good design should work.

Why MyVicto Is an Emerging Golf Brand Worth Watching

The golf industry doesn’t need more companies producing equipment that looks and performs exactly like everything else.

It needs brands willing to ask better questions.

MyVicto isn’t trying to convince golfers that every putter before it was wrong. Instead, it has spent years examining accepted ideas, testing alternatives and building products around measurable engineering rather than marketing language.

That journey has produced a company that feels refreshingly authentic.

Founded by lifelong friends with backgrounds in cardiac surgery and mechanical engineering, built entirely in Switzerland, supported by meaningful social values and driven by a genuine curiosity about improving one of golf’s most important clubs, MyVicto has created an identity that extends well beyond its products.

Its motto is “Play Different.”

After hearing the story behind the company and seeing the process firsthand, that phrase carries far more meaning than a simple tagline.

It reflects a willingness to think differently.

To design differently.

To manufacture differently.

And perhaps most importantly, to remember that innovation doesn’t always come from following the same path everyone else has already taken.

For golfers who enjoy discovering emerging brands before they become household names, MyVicto is one worth paying attention to.

FAQ

Where are MyVicto putters made?

MyVicto putters are designed, machined and assembled in Switzerland. The company manufactures its putters locally, with production involving a sheltered workplace that provides employment opportunities for people with physical and psychological disabilities.

What makes MyVicto putters different?

MyVicto putters feature a proprietary curved face, a completely flat sole, extensive customization options and a virtual fitting process designed to fit each putter to the individual golfer.

Does MyVicto offer putter fitting?

Yes. MyVicto offers a virtual fitting process where golfers submit videos of their putting stroke. Based on those videos, the company recommends specifications such as head style, lie angle, weight, hosel configuration and shaft length.

Are MyVicto putters customizable?

Yes. Golfers can customize head style, finish, colour, alignment aids, shaft options, grip, weights, engraving and other specifications depending on the model selected.