Is your golf shoe the most overlooked piece of equipment in your bag? In this Life At The Turn Live Q&A, we sit down with Bob Winskowicz, Founder & CEO of SQAIRZ, to break down the science behind golf footwear—and why it might be the key to unlocking more distance, better balance, and improved consistency. From swing speed gains to spiked vs spikeless performance, this conversation dives deep into the biomechanics of the golf swing and how your connection to the ground impacts everything you do.
As Bob puts it: “If I can improve your balance, your stability, and your ground connection, you will hit the ball farther and straighter.”
🔍 What we cover: Why golf shoes may be the most important piece of equipment The truth behind square toe design & toe box geometry Swing speed gains backed by real testing & data Spiked vs spikeless: what actually performs better Comfort vs stability (and why most golfers get it wrong) The evolution of SQAIRZ shoes + 2026 lineup preview How footwear impacts ground force & biomechanics 🔗 Learn more & get involved:
👉 Join the Life At The Turn community
👉 Check out SQAIRZ Golf: ⛳
About Life At The Turn
Life At The Turn is a community built by golfers, for golfers—focused on connecting you with brands, gear, and people that are pushing the game forward. We don’t just talk about gear… we test it, review it, and put it in the hands of real golfers. If you enjoyed this, make sure to 👍 like, 💬 comment your thoughts, and 🔔 subscribe for more Live Q&As, gear reviews, and community-driven golf content.
SQAIRZ Live Q&A recap: why Bob thinks your golf shoes matter more than you think
Some Live Q&As are about a new product. This one was really about a full way of thinking.
When Bob Winskowicz from SQAIRZ joined us, the conversation started with golf shoes, but it pretty quickly became about biomechanics, stability, ground force, comfort, design, and why he believes golfers still do not pay nearly enough attention to what is on their feet.
And honestly, whether you came into this call already sold on SQAIRZ or still a little skeptical of the square toe look, Bob gave people a lot to think about.
Bob still sees the shoe as the most overlooked piece of equipment
Bob introduced himself as the founder and CEO of SQAIRZ, but he also made it clear pretty quickly that he is still deeply involved in the product side. Not just running the company from a distance. He is still obsessing over how to improve the golf shoe itself.
That part came through all the way through the conversation.
He talked about his background in golf, including time with McGregor and Arnold Palmer’s company, and explained that when he started studying ground force production, he kept coming back to the same question.
Why were golfers giving so much credit to the golf ball and the golf club, but barely talking about the shoe?
That question basically became the foundation of SQAIRZ.
Bob’s central belief is pretty simple, even if the science behind it gets deeper in a hurry. If you can improve a golfer’s balance, stability, and ground connection, you can help them hit the ball farther and straighter.
That is the whole game for SQAIRZ.