That’s a wrap for Life at the Turn at the 2026 PGA Show! Day 4 is a different animal at the PGA Show. If demo day on Day 1 is a soft open to the madness of the convention center, then Day 4 is a an aggressive close. This year might be influenced a bit by the specter of snow-mageddon corrupting travel plans, but the crowds are noticeably thinner on the final day. What’s more, while the show officially closes at 2 in the afternoon, many exhibitors are already in full shutdown mode. The big OEMs are shelling out the last of the swag, and the smaller companies are already packing up only a few hours after the doors open.
Still, it’s the PGA Show. There’s still plenty on hand to take in and appreciate, and plenty more updates and photos are captured in detail at the Life at the Turn community. Among our big takeaways from this year’s show, it’s time to give the good folks at Vice Golf their due.
Making a Splash at the PGA Show
Remember a time when Vice was that company that made a pretty good and refreshingly inexpensive golf ball? If you haven’t been paying attention, Vice Golf demands it now. Sure, they’re still doing the golf ball thing, offering golf balls of improved performance and quality in a dizzying array of colors and designs. But if Vice dipped their toes into hard goods before, they’ve now waded all the way in. Vice now boasts an impressive lineup of irons, woods, wedges, and putters, with incredible customization options to boot. It was impossible to attend the PGA Show and not admire how far they’ve come.
A Crowded Landscape
Another big takeaway: there are a LOT of great and interesting iron options available to the golf consumer. PXG’s 0311 Gen 8 irons, Titleist’s refreshing of their line with the Oil Can finish, and PINGs release of the i540 were just a few of the standouts at the PGA Show. Not to be outdone, Srixon’s ZXiR model was on display and an excellent reminder of the solid foothold Srixon has claimed in the market with their entire ZX line of irons.
New Options for Walkers
The push cart market is alive and well. Whether golfers are becoming more health conscious or they’re just coming around to the fact that this game is best played walking rather than riding, there’s no question the push cart market is alive and kicking. To us, the all-star at the PGA Show was the all-new yet-to-be-released Clicgear 4.5.
Clicgear is extremely proud of a host of innovations and improvements they’ve made based entirely on feedback from their loyal customer base. The 4.5 is available online and in stores on February 6th.
Wrap Up
The PGA Show is the largest annual gathering of professionals in the golf industry. Massive in scope and scale, the show is truly a spectacle and can best be described as golf heaven and hell in one. In golf heaven, you’re surrounded by the latest in golf gear and technology, and it’s hard not to have the same giddiness your kid feels at the toy store when the doors first open. Why golf hell? Because (among other reasons) you’re slowly gripped by a case of golf FOMO as you realize there’s no way you can possibly take it all in and give each exhibitor the time and energy you’d like to. That, and you’re sure to test the comfort of your shoes. After four days of the PGA Show, your dogs will be barking.
Life at the Turn will be bringing you more feedback and insights from the PGA Show. Stay tuned here and on the community site, where you can sign up and join in the conversation, excitement, and opportunities to come!