Emerging Golf Brands: Avalon Golf Co.
How a group of apparel designers set out to modernize golf style without luxury-level prices Golf apparel has changed dramatically over the last decade. Not long before Avalon Golf got started, the standard uniform consisted of oversized polos, loose-fitting pants, and a handful of color options that rarely ventured beyond safe territory. Today’s golfer has […]
Emerging Golf Brands: Chamber Putters
Why a putting industry veteran believes most golfers are aiming incorrectly The golf industry has spent decades trying to build a better putter. Manufacturers have chased higher MOI, improved forgiveness, better face technologies, more stable designs, and, more recently, the rise of zero-torque concepts. Every year brings another wave of innovations designed to help golfers […]
Emerging Golf Brands: Attomax Pro
How a Bay Area startup is challenging conventional thinking about premium golf shafts The premium golf shaft market is one of the most difficult categories in golf equipment to break into. Golfers are loyal. Many have spent years refining their setups, finding profiles they trust, and sticking with products that have proven themselves on launch […]
Emerging Golf Brands: Moment Zero Golf
How a garage-built putter company is challenging expectations in the zero-torque market Some golf companies begin with a business plan. Others begin with a product idea. Moment Zero Golf started somewhere entirely different. During a recent Life At The Turn Live Q&A, founder Bob DiPlacido shared the story behind Moment Zero Golf, a company that […]
Booking the trip was the easy part
The real story behind planning a golf trip with your friends At some point, every group of golfers has the same conversation, and it usually happens in a pretty casual way. You’re either mid-round or sitting around after, maybe having a drink, and someone throws it out there. “We should do a trip.” Everyone agrees, […]
3 Golf Training Aids for Learning to Use the Ground
Power in the golf swing comes from your ability to use the ground. Harness ground reaction forces and get those forces out to the club, and you have a recipe for hitting bombs. Sounds simple enough, right? The problem is, if you’re like most amateur golfers, the ability to capture and use these mysterious forces […]
4 Golf Fitness Fails You’re Probably Guilty Of
Trying to lower one’s golf scores through improved golf fitness has become increasingly mainstream. Fears of becoming too muscle-bound or potentially impairing the golf swing have given way to the realization that there are tremendous gains to be made in the gym. That said, there are still plenty of golfers with bad ideas and misguided […]
Golf Fitness: Stop Training Stupid This Season
For everything there is a season. If you’re a golfer, your season is just about here. If you’ve been training for it and putting in that offseason work we told you about, it’s nearly time for it all to finally pay off. But will it? Not if you keep training like it’s the offseason. Golf […]
3 Keys to Picking Your Golf Simulator Projector
A golf simulator requires a lot of components to make it go, and they’re all important. The screen and enclosure, the turf, and of course the launch monitor are obvious essentials. Your choice in projector might be the most critical piece in making it all come together, however. Nothing screams “amateur hour” like an ill-fitting […]
3 Ways to Spot a Golf Training Aid Fail
Buying a golf training aid can be a bit of a leap of faith. You don’t want to spend your hard-earned dollars on snake oil, hoping for a swing breakthrough that never comes. Identifying a product that will help you from one that won’t is no easy task. There are some tell-tale signs to look […]